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3pay | Mikro Odeme launches prepaid game card in Turkey
Los Angeles, June 21, 2012 -- Leading Turkish Payments Provider, 3pay | Mikro Odeme (http://www.mikro-odeme.com/en-us/ ) today announces its extended partnership with Peak Games to launch Prepaid Game Cards for the Turkish market.
According to the 2012 Global Online Gaming Report, Turkey was the fourth largest social gaming market worldwide in the second quarter of 2011. With a current market potential of 79 million, 3pay | Mikro Odeme enables International game publishers to tap into the critically growing Turkish consumer market.
“3pay | Mikro Odeme has a long-standing positive reputation in Turkey,” says Rina Onur, chief strategy officer of Peak Games. “Offering payments in the Turkish market is not as easy as in other markets. We are very excited to offer Prepaid Game Cards here, which is the most convenient way for Turkish gamers to make purchases safely and securely.”
3pay | Mikro Odeme has been the exclusive payment provider for Peak Games (http://www.peakgames.net ) since 2011. In addition, they engaged in an exclusive partnership for Turkey with Zynga in July 2011. 3pay | Mikro Odeme Prepaid Game Cards can be purchased at most retail stores and can be redeemed online for use in any social game within both Peak Games and Zynga portfolio’s (http://www.zynga.com ).
“The Turkish gaming market has its barriers to entry but can be surpassed by building strong partnerships. Very few publishers have been able to reach this gaming audience successfully,” says Alper Ackan CEO of 3pay | Mikro Odeme. “There is massive potential in Turkey and our payment methods have been created specifically to help publishers enter and participate in this market. The launch and use of 3pay | Mikro Odeme Prepaid Game Cards is critical to acquiring the Turkish gamers.”
Peak Games focuses on delivering culturally relevant, multiplayer, and synchronous games to the Turkey and MENA (Middle East & North Africa) regions, which combined make up the third-largest population in the world and the fourth-largest economy. With this focus, Peak Games has become the third-largest social gaming platform in the world with 30 million monthly active users.
ABOUT 3pay |Mikro Odeme
3pay | Mikro Odeme was founded in 2008 as Turkey’s first mobile payment company. They are the first and largest solutions partner of all GSM operators (Turkcell, Avea, Vodafone) in mobile payment services in Turkey. Mikro Odeme offers direct carrier billing for companies selling products and services in various categories, such as physical goods, virtual items, online gaming, and social networks, etc. 3pay | Mikro Odeme is the winner of several awards for best mobile payment solution.
ABOUT Peak Games
Peak Games is the largest and fastest-growing gaming company focused on the emerging markets of Turkey, Middle East and North Africa. A key to Peak Games' success is its unrivaled expertise in creating and publishing games that fit the unique interests and cultures of emerging markets. The company's diverse gaming portfolio includes twenty Facebook, browser-based, and mobile game titles.
Peak Games has more than 170 employees worldwide that hold deep expertise across gaming and high-tech industries. The company is funded by Earlybird Venture Capital and Hummingbird Ventures, and other notable angel investors. Peak Games has offices and game studios in Istanbul and Ankara in Turkey and in Amman, Damman, Abu Dhabi, Berlin and Barcelona. For more information, visit http://www.peakgames.net .
Source: Company press release.