Blackhawk, Prepaid Resources team for BenefitsDirect
Pleasanton, Calif., July 9, 2012 -- Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced a new relationship with Prepaid Resources to launch its BenefitsDirect™ service for automated direct deposit enrollment and management. Award-winning BenefitsDirect is engineered and powered by Prepaid Resources, a leading technology and expertise provider for the prepaid debit card industry.
The addition of BenefitsDirect provides added value to Blackhawk Network's PayPower™ Visa® Prepaid Cards. With PayPower Visa Prepaid Cards, customers have the power and flexibility of a Visa debit card, without requiring a bank account or credit check. The PayPower Visa Prepaid Card can easily be purchased through retail distribution locations, such as grocery and convenience stores, or online at www.PayPower.com . Once registered, the cards can be reloaded over and over again by direct deposit and with cash using the companion REloadit™ Packs. The cards can be used anywhere Visa debit cards are accepted.
The Blackhawk Network platform and Prepaid Resources' proprietary technology allow cardholders to electronically enroll to have their federal benefits (social security, supplemental security income, veterans, civil service and railroad retirement) directly deposited onto their designated prepaid cards.
"This partnership with Prepaid Resources greatly benefits consumers by making it easier for them to have immediate access to their money, effortlessly," said Talbott Roche, President, Blackhawk Network. "Our goal is to continue to look for ways that allow consumers to get the most benefit out of their prepaid products while increasing convenience and value, and that is exactly what this partnership does."
"The industry recognizes that automated direct deposit management is a critical component of card program success" said Barry Kessler, Prepaid Resources' CEO. "We're delighted to partner with a market leader like Blackhawk to add more value to their cardholders while helping them maximize their profitability through improved management of their cardholders' full direct deposit experience lifecycle."
About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products from leading brands. Gift Card Mall, with access to 165 million unique customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores and Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com .
About Prepaid Resources
Prepaid Resources is a recognized leading technology and knowledge provider for the prepaid debit industry offering a suite of innovative services: PORTABLES™ shared managed applications, CONNECTIONS™ consulting and card service groups, PEARLS™ provider referral listing service, INDUSTRY INSIGHTS™ prepaid card industry education and the Prepaid Resources LinkedIn® Network. Prepaid Resources is headquartered in New York City.
Source: Company press release.